How To Promote Your Travel Company: Traditional vs Digital Marketing

Travel companies today have expanded their reach integrating their services with online functionality in hopes to reach their target audience in a timely and effective manner. Marketing has evolved greatly allowing for more options which several industries can choose in the present. The same can also be said with regards to travel companies as they are given a lot of extra breathing space to experiment their marketing endeavors. Traditional and digital marketing which should you choose in promoting your travel company?

There is no denying the huge popularity of digital marketing and more and more individuals are leaning towards such practice in the present.. Because of its far reaching effects and its huge access to a larger audience, several companies today spend a huge amount of resources conventional advertising like TV, radio and billboard ads are being invested in digital marketing alternatives. Furthermore, companies are able to manage and monitor the results with more accuracy and in real time which gives it a clear edge when compared to traditional marketing.

The impact of social media in the travel marketing industry is indeed huge with travel and tourism depending heavily on the use of word-of-mouth to spread opinions and recommendations, and social platforms such as Twitter and Facebook allow customers to easily share tips and suggestions, which can be enormously valuable when positive. The use of social media for travel agents has indeed grown overtime and it is good to hear that there are several avenues such as Facecbook, Twitter, LinkedIn, Google+ and Instagram travel companies can use towards digital marketing.

Digital marketing however, requires careful thought and action. Companies are advised to seek the services of a digital marketing agency for them to be able to come up with a robust online marketing plan which increases the likelihood of them finding success with their endeavors. There are indeed a lot of factors that need to be implemented when you consider digital marketing. This includes personalizing your website, its content as well as the services that you provide. It is important to produce great content as this is where traffic is usually garnered. For that matter, blogging plays a vital role in achieving such success. This along with having a cool looking website will help keep your visitors stay much longer.

Another noteworthy addition is the use of online videos. Video in travel marketing are awfully popular in the present. According to a study published by Think with Google in August 2014, travelers are spending more time watching online videos than ever before. As such it important that you use both images and videos in promoting your travel company as this helps give your visitors an overview on what to expect.

Traditional marketing is still considered to be a viable option in the present and sometimes it all leads to a matter of preference for companies in choosing what is best for them. Travel companies can also consider sharing items such as promotional coffee cups to their clients to help them remember the services that they provide. What is important however is flexibility in which they are able to change their marketing campaign as they see fit. Having marketing strategies as well are vital regardless of what marketing approach that you choose.